Tonight — Wednesday, May 31 — at 6:30 p.m., The Orange County chapter of the International Game Developers Association will host GameSpy Technology VP Todd Northcutt as a special guest speaker for the chapter’s monthly meeting. Todd (we call him “Tungsten” or “Tungholio” around the GameSpy Technology offices, depending on what game we’re playing at the time) will deliver his talk on video game data visualization, entitled, “Leaderboards Can Suck It.” If you’re in the OC area, we highly recommend catching it.
Obsidian Entertainment (you know – the guys behind Fallout: New Vegas and Dungeon Siege III) are hosting the event at their office, located at 8105 Irvine Center Drive, Suite 200 Irvine, CA 92618. You need not be an IGDA member to attend (although membership has its privileges).
As for the talk, here’s a quick abstract:
Leaderboards are boring, discouraging and lazy. So why are they the defacto standard when it comes presenting data to players? Why do games, which have so much access to data, tend to do so little with the gold mine at their feet? We’ll present better ideas for engaging players with your amazing data — from infographics to heat maps and more – and discuss how data can be used to keep your community more active, your game on the shelf longer and DLC converting at a higher rate.
Todd’s delivered this talk to rapturous receptions at both GDC Online and at the Montreal International Games Summit. We’re pleased to have him present again, close to (our) home! See you at the event!