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About Online Matters
This is a blog for GameSpy where we talk about games, soul food, and Nintendo Wii.
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Quickly…
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- Multiplayer Features Can Produce ‘Significantly Greater Retail Sales’.
- Games across all platforms show an increase in sales, according to Electronic Entertainment Design and Research.
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- The Benefits of In-Game Ads
- The latest insight from Double Fusion and IGA Worldwide on where in-game monetization through ads is headed.
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- What Brands & Media Buyers Really Think About In-Game Advertising
- A panel at the Casual Connect conference discusses the impact of in-game advertising and luring big brands to the growing space.
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- PixelJunk Eden Integrates YouTube API
- Video capture from the game can be uploaded straight to the site.
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- Study: Gamers not interested in MMO subscriptions
- 14% wants to play for free, only 2% would pay a monthly fee.
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- Nintendo’s three goals for its online solution:
- 'Free, easy and safe', says Eric Walter of Nintendo of America.
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- Xbox Live Orientation:
- Priceless.
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- When In-Game Ads Go Bad.
- Know your audience before planning your ad placement.
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- ESRB Partners with PTA to Educate Parents on Game Ratings, Online Play.
- The rating organization will work with the Parent Teacher Association to make sure parents are prepared for their kids' online interactions in games.
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- Getting steamed: Digital distribution for games isn’t there yet.
- CNET Australia looks at the problems Valve is facing distributing content internationally with its Steam platform.
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- Eric Goldman talks about the pitfalls of user generated content.
- Thoughts from a law school professor on the topic. Eric will be presenting at the ION Conference later this year.
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- Call of Duty 4 Map Downloads Set Xbox Live Record
- One million downloads in the first nine days. Their platform exclusivity expires 4/24, when it hits the PS3.
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- GamerDNA Gets $3M to Expand on WoW Communities.
- The funding will allow the social network provider behind GuildCafe to expand beyond MMO titles.
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- YNK, PayByCash offer Ultimate Gamer Card for online games payments.
- Users without access to credit cards will be able to buy cards at retail locations and use them in over 150 titles.
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- Petroglyph/True Games Creating Free-to-Play Title.
- The RTS developer will produce a micro-transaction based online game for PC.