Quickly…

1. Multiplayer Features Can Produce ‘Significantly Greater Retail Sales’.

   Games across all platforms show an increase in sales, according to Electronic Entertainment Design and Research.

2. The Benefits of In-Game Ads

   The latest insight from Double Fusion and IGA Worldwide on where in-game monetization through ads is headed.

3. What Brands & Media Buyers Really Think About In-Game Advertising

   A panel at the Casual Connect conference discusses the impact of in-game advertising and luring big brands to the growing space.

4. PixelJunk Eden Integrates YouTube API

   Video capture from the game can be uploaded straight to the site.

5. Study: Gamers not interested in MMO subscriptions

   14% wants to play for free, only 2% would pay a monthly fee.

6. Nintendo’s three goals for its online solution:

   'Free, easy and safe', says Eric Walter of Nintendo of America.

7. Xbox Live Orientation:

   Priceless.

8. When In-Game Ads Go Bad.

   Know your audience before planning your ad placement.

9. ESRB Partners with PTA to Educate Parents on Game Ratings, Online Play.

   The rating organization will work with the Parent Teacher Association to make sure parents are prepared for their kids' online interactions in games.

10. Getting steamed: Digital distribution for games isn’t there yet.

    CNET Australia looks at the problems Valve is facing distributing content internationally with its Steam platform.

11. Eric Goldman talks about the pitfalls of user generated content.

    Thoughts from a law school professor on the topic. Eric will be presenting at the ION Conference later this year.

12. Call of Duty 4 Map Downloads Set Xbox Live Record

    One million downloads in the first nine days. Their platform exclusivity expires 4/24, when it hits the PS3.

13. GamerDNA Gets $3M to Expand on WoW Communities.

    The funding will allow the social network provider behind GuildCafe to expand beyond MMO titles.

14. YNK, PayByCash offer Ultimate Gamer Card for online games payments.

    Users without access to credit cards will be able to buy cards at retail locations and use them in over 150 titles.

15. Petroglyph/True Games Creating Free-to-Play Title.

    The RTS developer will produce a micro-transaction based online game for PC.