Put on Your Money Hat!
Direct2Drive sells full PC games day-and-date with retail release.
With Direct2Game, partners can integrate a fully customizable store experience straight into their game's user interface (UI). GameSpy's established payment, distribution and customer support infrastructure handle order processing and fulfillment, powering in-game stores with the same scalability, legal compliance and reliability as seen in IGN's Direct2Drive and FilePlanet digital distribution services.
The service's emphasis on flexibility enables publishers to maintain complete control of their downloadable content plans. Direct2Game partners can distribute content through mechanisms that fit seamlessly within a game's UI, rather than through one-size-fits-all marketplaces that sit outside the game. All of this provides partners with a more fluid user experience, a tighter relationship with the gamer, significantly greater control over content rollout and presentation, and an ever-present opportunity to optimize sales channels.
In-Game DLC is Essential for Connected Games
Digital distribution is changing the way games are consumed and experienced. Over the past few years, downloadable content (DLC) has become an accepted component of a game's life cycle and gamers have started to demand it. With DLC, go beyond traditional boxed copy sales by extracting value out of used game sales, generating supplemental revenue streams and even utilize sponsorship or subscription opportunities. DLC extends your title's lifespan by retaining your player base and attracting new users as your game grows over time and content announcements circulate your name again in the press. DLC will fund production resources for post launch content.Key Features
GameSpy Direct2Game provides partners with maximum flexibility to sell and distribute downloadable content to players from within games, independently of your game engine and UI design. Among the services and features provided to developers and publishers are:
- Organize your Content: Store content is broken down into categories with descriptive meta data to help you tailor your item recommendations to your users
- Reporting: Partners can view customized reports on item sales and distribution on the web or via e-mail giving you the data to fine tune your pricing and release strategy on the fly
- Content Types: Suitable for both free and paid downloadable content, and can be regionalized to support different content types or presentations for different markets
- Item Bundles and Promotions: Individual products can be grouped together and sold at different price points to encourage increased purchases. Create special offers during certain windows only
- File Fulfillment: Upon purchase, content is delivered through IGN's own highly scalable file server network with regional mirrors, and later kept up to date through patching
- Catalog Management & Expansion: Direct2Game accommodates and evolving and growing catalog over time. Groups of products can quickly be rolled out and rolled back
- Security: An optional third party solution is offered if you want to protect your items with a digital rights management step
For the full scoop on Direct2Game, download our product brief, and contact an account representative to start discussing details.
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